Wednesday, March 10, 2010
In today's online marketing strategy, almost all who promote business have a killer email
signature on the bottom. So what’s in an email signature? And how does it drive traffic to the
website you are promoting?
An email signature is like a mini ad that is affixed to the bottom of an email. Its message could
be as simple as your name and email or as elaborate as flashing animated graphics. And with
a just few mouse clicks, you can add your signature to the bottom of your emails automatically.
Generally, an email signature is a free marketing tool, with the power to reach a large number
of people.
To the individual, the email signature is a chance to be creative or make a political or social
statement. To a business person, an email signature is a great opportunity to advertise your
business to everyone who views your email. While advertising is often banned in mailing lists
and newsgroups, email signatures are not. Just post a message followed by your worded
signature.
Using email signatures costs nothing and takes virtually no time to set up. Even so, a lot of
popular web marketers believe that it is one of the great ways to promote your site.
Like to know more? I hope so!
7.
Email signatures work every time you reply to or forward any email message; the more times
the email is sent or forwarded, the more times the signature is shown. Say, the second person
forwards that email to his/her own circle of friends, and then each person forwards the email
again and again. Your email signature linked to your website will be shown to people you don’t
even know, absolutely free! So it only takes a few steps to spread and showcase your website.
Another good thing is that it is not SPAM. This is just a circle of friends forwarding emails to
each other. But be sure you use the right email signature so that you’ll gain potential
customers from the list of friends.
Business contacts should always have easy access to your website. Not everyone can easily
memorize such a website. It’s a big mistake if you use a free sub domain in your signature as
there is a great chance that people will not remember the whole website address. And that is
useless. So it is important that you have a direct referral page URL in your email. Another good
tip is to always set up a default email signature to be included in your emails once you use
them.
So how can you make your email signature recognizable?
Your goal here is to encourage people to click to the link in your email signature. Remember
that an email signature is an advertisement, and therefore, the basic guidelines for writing
advertisements apply. To get the most mileage out of your email signature, here are some vital
things to keep in mind.
1. Keep it simple, yet direct to the point. Most email systems and mailing lists will
automatically cut off any signature exceeding 4-6 lines, so keep it below this length. It's
also a good idea to set your line lengths to about 60 characters -- the optimal length for
readability.
2. It should attract the people. Your email signature must be creatively done. Make use
of “borders” of text or special characters.
3. Include the name of your business and a short, concise marketing statement.
4. Sell benefits, not features. Consumers will be more interested in the benefits they will
receive from the products rather than its features.
5. Offer something free. An example of this is giving free information, a free-to-enter
contest, free samples, etc. Your free report can contain other advertising material, but
make sure that it does include free information so your customers won't feel like they
have been exploited.
6. Avoid using HTML coding in the signature. Many persons do not or cannot view HTML
email. If you send plain text email, you are sure that everyone will be able to view it
properly. Take into consideration different ways wherein your email signature will be
recognized by the potential customers.
That’s all it takes to make your email signature stand out. So, better try it! - don't miss out on
using this free, easy advertising method to get more traffic to your website!
signature on the bottom. So what’s in an email signature? And how does it drive traffic to the
website you are promoting?
An email signature is like a mini ad that is affixed to the bottom of an email. Its message could
be as simple as your name and email or as elaborate as flashing animated graphics. And with
a just few mouse clicks, you can add your signature to the bottom of your emails automatically.
Generally, an email signature is a free marketing tool, with the power to reach a large number
of people.
To the individual, the email signature is a chance to be creative or make a political or social
statement. To a business person, an email signature is a great opportunity to advertise your
business to everyone who views your email. While advertising is often banned in mailing lists
and newsgroups, email signatures are not. Just post a message followed by your worded
signature.
Using email signatures costs nothing and takes virtually no time to set up. Even so, a lot of
popular web marketers believe that it is one of the great ways to promote your site.
Like to know more? I hope so!
7.
Email signatures work every time you reply to or forward any email message; the more times
the email is sent or forwarded, the more times the signature is shown. Say, the second person
forwards that email to his/her own circle of friends, and then each person forwards the email
again and again. Your email signature linked to your website will be shown to people you don’t
even know, absolutely free! So it only takes a few steps to spread and showcase your website.
Another good thing is that it is not SPAM. This is just a circle of friends forwarding emails to
each other. But be sure you use the right email signature so that you’ll gain potential
customers from the list of friends.
Business contacts should always have easy access to your website. Not everyone can easily
memorize such a website. It’s a big mistake if you use a free sub domain in your signature as
there is a great chance that people will not remember the whole website address. And that is
useless. So it is important that you have a direct referral page URL in your email. Another good
tip is to always set up a default email signature to be included in your emails once you use
them.
So how can you make your email signature recognizable?
Your goal here is to encourage people to click to the link in your email signature. Remember
that an email signature is an advertisement, and therefore, the basic guidelines for writing
advertisements apply. To get the most mileage out of your email signature, here are some vital
things to keep in mind.
1. Keep it simple, yet direct to the point. Most email systems and mailing lists will
automatically cut off any signature exceeding 4-6 lines, so keep it below this length. It's
also a good idea to set your line lengths to about 60 characters -- the optimal length for
readability.
2. It should attract the people. Your email signature must be creatively done. Make use
of “borders” of text or special characters.
3. Include the name of your business and a short, concise marketing statement.
4. Sell benefits, not features. Consumers will be more interested in the benefits they will
receive from the products rather than its features.
5. Offer something free. An example of this is giving free information, a free-to-enter
contest, free samples, etc. Your free report can contain other advertising material, but
make sure that it does include free information so your customers won't feel like they
have been exploited.
6. Avoid using HTML coding in the signature. Many persons do not or cannot view HTML
email. If you send plain text email, you are sure that everyone will be able to view it
properly. Take into consideration different ways wherein your email signature will be
recognized by the potential customers.
That’s all it takes to make your email signature stand out. So, better try it! - don't miss out on
using this free, easy advertising method to get more traffic to your website!
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